Digital marketing

Hobsons Bay City Council participates in regional tourism initiatives through Western Melbourne Tourism and promotes the city through Visit Victoria.  Below are a number of opportunities businesses can implement to attract visitation and extend your reach. 

Australian Tourism Data Warehouse (ATDW) 

Is your tourism business listed on The Australian Tourism Data Warehouse (ATDW)?

Create a listing on the Australian Tourism Data Warehouse (ATDW) to increase the online exposure for your business and be seen by more travellers.   

The ATDW supports businesses to make the most of their digital marketing efforts, expand their reach, promote their offerings, and attract more online traffic.  By creating an ATDW listing, you will benefit from being listed on, and on ATDW’s extensive network of hundreds of tourism distributors. 

To create a listing, visit Australian Tourism Data Warehouse (  

Note: Be aware of renewal deadlines and check your listings regularly to ensure all details are up to date. 

Council channels 

Experience Hobsons Bay website

Hobsons Bay City Council has a dedicated tourism website which lists local attractions, places to visit, and accommodation as well as transport options.

To suggest an update to your details on the Experience Hobsons Bay website email

Please link from your website to to help raise the profile of our tourism offering here in Hobsons Bay.

Social Media Channels 

Join Experience Hobsons Bay social media conversations by visiting:

Hashtag your Instagram posts with #experiencehobsonsbay and tag @hobsonsbaycc for the opportunity to be shared on Council social media channels and digital tourism screens. 

Tourism Australia Social Media Advice 

Tourism Australia provides information on how tourism businesses can get the most out of social media.  

Visit for more information. 

Tourism Australia's Instagram profile ( showcases the best shots from around Australia on a daily basis.  Upload your photos and include #seeaustralia for a chance to be shared.  

Additional tags  

 #visitvictoria #visitmelbourne #melbwest #mustseemelbourne  

@love_the_west, run by Western Melbourne Tourism, also regularly shares relevant posts and offers great reach outside of Hobsons Bay.

Tag your local traders association:

Altona Traders Association

@altonatraders @altonavillage.tradersassociation #thisisaltona

Newport Traders Association

@visitnewport3015 #visitnewport3015

Laverton Traders Association

@lovelaverton #lovelaverton

Spotswood Traders Association

@ourhoodspotswood #ourhoodspotswood

Williamstown Chamber of Commerce

@williamstown3016 #williamstown3016


Tourism Social Media Channel Opportunities



Attract new customers with a free Google listing

Your listing appears when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your listing—so you can stand out, and bring customers in. If you haven’t already registered, start your listing with google

Add your business to Google maps

Have you added your business to google maps or checked to see if it comes up if a customer searches for you?

Adding, claiming and verifying your business helps customers find it on Google. Once you’ve added and verified your business, you can edit business information  like address, contact information, category, and photos.

Follow these 6 easy steps

  1. Open Google Maps and make sure you're signed in
  2. Zoom in to the map where you want to add your business
  3. In the bottom right, click Send Feedback
  4. Click Add a missing place
  5. Drag the marker where your business is and add any relevant information
  6. Click Submit

For more information on Google My Business – visit Google business support.


Are you taking advantage of TripAdvisor’s free listings?

Reach millions of travel customers

More than 400 million consumers each month research their travel purchases using TripAdvisor. You can introduce your travel products and services (hotel, B&B, attraction, tour package, restaurant, etc.) to millions of qualified travel buyers. With its sophisticated search technology, TripAdvisor can help you reach consumers at the very moment they are researching your location.

Appear on the top travel sites on the web

By listing your products and services within TripAdvisor's travel directory, you not only will be seen on's award-winning site but on other leading travel sites. 

Create a listing

If you're an official representative of your property, service, or company, set up your free TripAdvisor listing today.


Need to update an existing listing? Go to and log in to your account.